You may not know it but America is facing a senior care crisis.

Over 8M aging adults in the U.S. will need additional support within the next few years, but their families are actively avoiding in-home care. In fact, 75% of families who need care haven’t seriously discussed it yet. The biggest thing holding them back from starting care though? Being too scared to broach the topic.

Enter Home Instead, at the most important timeframe when those conversations start to take place… the Holidays.